DRIVEN - Event Branding, Marketing Collateral & Promotional Items

For the Driven self-development event, we reimagined a sprawling Los Angeles Equestrian Center into a fully branded experience for entrepreneurs and business owners. We handled everything from the initial walkthrough, mapping out optimal wayfinding routes for guest and VIPs, to identifying key branding touchpoints throughout the the venue. Our team team installed striking wall wraps, elegant scrim vinyl banner along the arena's perimeter, and crafter all the promotional collateral from booklets to catalog and workbooks; ensuring the entire event space radiated the Driven brand ethos. THis project highlights how we turned venues into immersive, purpose-driven landscapes.