The Challenge
Inconsistency
Inconsistent brand usage across decades of materials
No Control or Goverance
No documented standards for staff or vendors. Every event looks & feels different depending on who designed it
No Brand Kit to be Found
High-res logo files lost or unavailable. No set color palette. No graphic library including directional and wayfinding iconography.
No Brand Protection
No documented audit system or approval process for brand and marketing collateral. Lack of usage rights, trademark and copyright documentation.
The Result
Your brand doesn't reflect the sophistication your members expect.
Our Approach
We develop comprehensive brand systems specifically for California country clubs and private clubs.
01
Brand Audit
We do a deep dive in to years of brand use (or misuse), taking inventory all communication and brand touchpoint to develop a comprehensive understand of your brand history. Document what's working, identify inconsistencies, understand your club's unique positioning
02
Strategic Refinement and/or New Brand Development
Refine logo hierarchy, develop brand voice, create photography philosophy, establish signature applications
03
Comprehensive Guideline yet Practical, Ready to Use
Not another brand guide that looks pretty and just sit on a drawer or PDF somewhere on someones desktop. We provide you with system to create consistent replicable result in your branding, with built in self auditing / goverance, and thought process guide to help brand decision making. 30+ page system covering logo, typography, color, photography, brand voice, fabrication/print/ installation specification, and implementation
04
Execution & Stewardsip
We have production capabilities. We can produce all branded, print and signage collateral to ensure end to end consistency from design to execution. Template development, ongoing brand management
The Solution
The brand control and goverance you've been looking for
Refined logo system (primary, secondary, icon + usage rules)
Strategic color palette and typography hierarchy
Brand voice framework (how your club communicates)
Photography guidelines (visual style and philosophy)
Signature application strategy (special colors, premium materials)
Implementation guide (decision-making frameworks)
Brand evaluation checklist (ensure ongoing consistency)
Digital asset library (organized, high-res files)
Copyright and usage documentation