7 Reasons Customers Don't Notice You
(Even When They Drive Right By)
A Quick Diagnostic for Multi-Location Brands Losing Customers
Before the Conversation Starts.
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Who is this for:
✔ Multi-location brands (retail, service, food & bev)
✔ Owners/operators managing 2-50+ locations
✔ Marketing leads responsible for brand consistency
✔ Anyone who suspects their physical presence isn't working hard enough
Inside the guide, you'll learn:
✔ Why most signage fails the "5-second read" test — and the simple fix
✔ The hierarchy mistake that confuses customers at your storefront
✔ How brand drift across locations silently kills your credibility
✔ What makes fleet graphics actually work (hint: it's not the design)
✔ The one "confidence signal" that changes how people perceive your business
Who We Are
A Branding Infrastructure Studio
Proágo builds physical branding systems — fleet graphics, signage, retail environments — for growing brands that need to look like the same company everywhere. We've been doing this for 20 years.